Amazon Case Analysis Essay -- GCSE Business Marketing Coursework

Amazon.com Case Analysis Internal & External Matrix, Matrix Analysis and TOWS Summary, and Quantitative Strategic Planning Matrix Executive Summary This case analysis serves the purpose to provide an analytical framework to evaluate Amazon.com from an internal and external perspective, and to provide strategic direction based upon the internal and external evaluation. The case will begin with an introduction to Amazon.com. Introduction/Background Jeffrey Bezos, formerly a senior vice president for D. E. Shaw & Company, founded Amazon.com in 1994. D. E. Shaw is a Wall Street-based investment bank, and Mr. Bezos was assigned to find good Internet companies in which to invest. During the summer of 1994, he stumbled across a Web site that showed the number of Internet users was growing by 2,300 percent per month. He quickly realized the vast potential of the Internet, and began putting together a list of possible products that he could sell on the World Wide Web. He eventually narrowed his list to music products and books. Although music products and books both had enormous potential, he eventually selected books because he believed that he could compete more evenly in the book segment due to the lack of a very dominant player. "In contrast, the music industry had only six major record companies. These companies controlled the distribution of records and CDs and, therefore, had the potential to lock out a new business thre atening the traditional record-store format" (Kotha, p.11). To begin his new venture, Mr. Bezos left New York and moved to Seattle. He decided to move to Seattle for two reasons: 1) Ingram Book Group's warehouse is located near Seattle; and 2) Because of the Seattle area's reputation for computer expertise. In 1995, Amazon began selling books entirely online, operating out of a rented facility and using doors laid across sawhorses for desks. He soon was able to generate several million dollars from venture capitalists, and sales were astounding. Sales for 1995, 1996, 1997, 1998 and 1999 were $0.5, $16, $147, $610 and $1,640 million respectively. Amazon's customer base has increased dramatically from 180,000 in 100 countries in 1996 to 12 million in 160 countries by mid-1999. In 1998, Amazon began to expand into other product categories. The Company began to sell music products and videos, and within two months o... ...fries & Company, Inc. April 12, 2001; pages 1-16. "Market Guide - Comparisons for amazon.com, Inc. (AMZN)." http://yahoo.marketguide.com/mgi/ratio/A13EF.html ; pages 1-5. Author unknown. Lund, Brian. "eBay vs. Amazon" The Motley Fool. April 3, 2001. http://www.fool.com/portfolios/rulebreaker/2001/rulebreaker010403.htm ; pages 1-4. Becker, Holly, Gross, Michael and Leichter, Stephanie. "Amazon.com Inc.: Amazon's International Challenges." Lehman Brothers Global Equity Research. May 3, 2001; pages 1-16. The Economist (1997a). "A Survey of Electronic Commerce." May 10; pages 1-18. Author unknown. Taken from above Kotha essay. The Wall Street Journal (1996). "Reading the Market: How a Wall-Street Whiz Found a Niche Selling Books on the Internet." May 16; page 1. Author unknown. Taken from above Kotha essay. Eads, Stefani. "Why Amazon's Board is Part of the Problem." BusinessWeek online. http://www.businessweek.com/bwdaily/dnflash/apr2001/nf2001044_127.htm ; April 4, 2001, pages 1-5. Junnarkar, Sandeep. "Shares of Amazon Hit on "Underperform" Rating." c|net News.com. http://news.cnet.com/news/0-1007-200-2478430.html ; August 9, 2000, pages 1-3. Amazon Case Analysis Essay -- GCSE Business Marketing Coursework Amazon.com Case Analysis Internal & External Matrix, Matrix Analysis and TOWS Summary, and Quantitative Strategic Planning Matrix Executive Summary This case analysis serves the purpose to provide an analytical framework to evaluate Amazon.com from an internal and external perspective, and to provide strategic direction based upon the internal and external evaluation. The case will begin with an introduction to Amazon.com. Introduction/Background Jeffrey Bezos, formerly a senior vice president for D. E. Shaw & Company, founded Amazon.com in 1994. D. E. Shaw is a Wall Street-based investment bank, and Mr. Bezos was assigned to find good Internet companies in which to invest. During the summer of 1994, he stumbled across a Web site that showed the number of Internet users was growing by 2,300 percent per month. He quickly realized the vast potential of the Internet, and began putting together a list of possible products that he could sell on the World Wide Web. He eventually narrowed his list to music products and books. Although music products and books both had enormous potential, he eventually selected books because he believed that he could compete more evenly in the book segment due to the lack of a very dominant player. "In contrast, the music industry had only six major record companies. These companies controlled the distribution of records and CDs and, therefore, had the potential to lock out a new business thre atening the traditional record-store format" (Kotha, p.11). To begin his new venture, Mr. Bezos left New York and moved to Seattle. He decided to move to Seattle for two reasons: 1) Ingram Book Group's warehouse is located near Seattle; and 2) Because of the Seattle area's reputation for computer expertise. In 1995, Amazon began selling books entirely online, operating out of a rented facility and using doors laid across sawhorses for desks. He soon was able to generate several million dollars from venture capitalists, and sales were astounding. Sales for 1995, 1996, 1997, 1998 and 1999 were $0.5, $16, $147, $610 and $1,640 million respectively. Amazon's customer base has increased dramatically from 180,000 in 100 countries in 1996 to 12 million in 160 countries by mid-1999. In 1998, Amazon began to expand into other product categories. The Company began to sell music products and videos, and within two months o... ...fries & Company, Inc. April 12, 2001; pages 1-16. "Market Guide - Comparisons for amazon.com, Inc. (AMZN)." http://yahoo.marketguide.com/mgi/ratio/A13EF.html ; pages 1-5. Author unknown. Lund, Brian. "eBay vs. Amazon" The Motley Fool. April 3, 2001. http://www.fool.com/portfolios/rulebreaker/2001/rulebreaker010403.htm ; pages 1-4. Becker, Holly, Gross, Michael and Leichter, Stephanie. "Amazon.com Inc.: Amazon's International Challenges." Lehman Brothers Global Equity Research. May 3, 2001; pages 1-16. The Economist (1997a). "A Survey of Electronic Commerce." May 10; pages 1-18. Author unknown. Taken from above Kotha essay. The Wall Street Journal (1996). "Reading the Market: How a Wall-Street Whiz Found a Niche Selling Books on the Internet." May 16; page 1. Author unknown. Taken from above Kotha essay. Eads, Stefani. "Why Amazon's Board is Part of the Problem." BusinessWeek online. http://www.businessweek.com/bwdaily/dnflash/apr2001/nf2001044_127.htm ; April 4, 2001, pages 1-5. Junnarkar, Sandeep. "Shares of Amazon Hit on "Underperform" Rating." c|net News.com. http://news.cnet.com/news/0-1007-200-2478430.html ; August 9, 2000, pages 1-3.

Italian Hours Essay

Italian Hours, Henry James’s most acclaimed collection of travel stories written between 1882 and 1909, is a very interesting piece of travel literature. However, it does much more than a typical work in the genre would do, that is describing author’s experiences in a foreign, usually exotic, country. Instead, Italian Hours can be seen as an important document from a historical and anthropological perspective, since it catalogues living conditions, attitudes, customs and traditions of Italian people at the end of the 19th and the beginning of the 20th century. There are other prominent examples of travel literature, such as Tocqueville’s Journey to America, which provide in-depth explorations of cultural idiosyncrasies and social organization of different societies; Italian Hours should be seen as one of the works in the latter category. James’s opinions on various matters are all more interesting for the reason that his perspective, as of an American writer and tourist, is â€Å"an embodiment of modernity by definition† (Manolescu-Oancea 2010, para. 1), while Italy is conventionally regarded to be a country that has entered the period of modernity later than other major European powers. In the subsequent paragraphs, a number of examples of the aforementioned will be presented. It is necessary to keep in mind that James’s work touches upon a wide variety of philosophical topics, which are all very intriguing yet unfortunately cannot be covered in this essay due to space constraints. This essay will focus primarily at James’s interpretation of social conditions, developments, and debates in Italy of the aforementioned period. The concluding section will briefly discuss the place of Italian Hours among other works of travel literature set in Italy. Along with describing natural beauties and historical sites of Italy, James devotes significant attention to analyzing people’s daily lives, which allows for a deduction about social structures that existed in Italy of those times. For instance, when describing Sienna, James (2008) talks of it as of a city that is still in the 14th century, with numerous and rich nobility that is â€Å"perfectly feudal and uplifted and separate† (p. 242). There is no middle class, or bourgeoisie; instead â€Å"immediately after the aristocracy come the poor people, who are very poor indeed† (James 2008, p. 42). A great divide between rich and poor has been very characteristic of Italy of the late 19th and early 20th century. The miserable situation of poorer Italians is exacerbated by the government that wields unreasonably high taxes. Upward social mobility is a rare phenomenon, and most Italians born outside of the upper classes were expecting a life of struggle and destitution . When recollecting his time in Venice, James writes that Italians’ â€Å"habitations are decayed; their taxes heavy; their pockets light; their opportunities few† (James 2008, p. 13). It is necessary to keep in mind that the unification of Italy occurred quite late in the 19th century. A lot of problems remained unresolved following the unification, ranging from economic deprivation to epidemics of fatal disease. Most researchers name â€Å"the huge material gulf between north and south† (p. 168) as one of the most pressing problems of the time: previously Austrian provinces of Lombardy and Venetia were more developed then southern provinces like Sicily. The following statistics give a fairly comprehensive picture of the level of economic development in the immediate aftermath of the unification: In 1870s the primary sector [agriculture, mining and forestry] accounted for 62 percent of total employment against less than 50 percent for France, Germany and the USA. For the UK the figure was only 22. 7 percent. Most of the industrial development was concentrated in very few areas, namely Lombardy, Piedmont and a few firms in the region of Naples† (Faini & Venturini 1994, p. 74). Yet the disparities in life quality between different provinces of Italy are not salient in James’s writings. Keen on noticing regional differences, the author of Italian Hours speaks of Italian people as generally poor, although income gap becomes more and more extreme as one moves southwards. Poor economic conditions have resulted in mass emigration of Italians to other country, mostly to the United States, which seems particularly ironic in the context of James’s observations about Italy and America. James (2008) describes Italians as simple and unpretentious; he writes of them as of people that â€Å"have at once the good and the evil fortune to be conscious of few wants† (p. 3). However, early modernity has already associated sophistication with having a variety of needs that are hard to satisfy. In accordance with these criteria, Italians might come across as being less civilized than other peoples, although such view is definitely misguided. Enjoying simple pleasures can be a sign of wisdom and contemplative approach to life; although many of the pleasures Italian cities offer might seem to be â€Å"superficial pastimes† (James 2008, p. 14), they are no less pleasurable from it. Enjoying works by great masters of the past or magnificent nature are some of the activities Italians often indulge in. One of the issues that have been heatedly debated at the times of James’s travels was the question of whether to restore or preserve ancient ruins, and how to do it. In Italian Hours, the author presents his negative â€Å"assessment of the results of renovation in Italian cities and in his criticism of the intrusions of modernity in the cityscape† (Manolescu-Oancea 2010, para. 1). In his opinion, buildings should be seen as humans, having their own lifecycles and histories, and therefore mortal. Moreover, buildings have a unique ability to tell stories of people who have once inhabited them and sometimes even have to atone for their sins: â€Å"Houses not only look like ageing bodies, they also seem to be permeated with the life of their former inhabitants, which lends them a dark human aura, a psyche† (Manolescu-Oancea 2010, para. 6). As with cityspaces, natural landscapes for James are not â€Å"merely a picturesque backdrop for romantic adventure†¦[but are]†¦endowed with some of the richness of symbolic values inherited from great historical events† (Mariani 1964, p. 42). Since the richness of Italian history and nature are so impressive, James notes with regret that so many Italians live in poverty. On the other hand, he believes that being constantly surrounded by breathtaking beauty is a fair compensation; moreover, the peculiarly lighthearted approach to life Italians have helps them cope with daily problems. Although a lot of criticism of social reality of the late 19th century and early 20th century is present in James’s text, a comparison with his own country, America, is usually to the disadvantage of the latter. In Monte Mario outside Rome, James (2008) observes â€Å"the idle elegance and grace of Italy alone, the natural stamp of the land which has the singular privilege of making one love her unsanctified beauty all but as well as those features of one’s own country toward which nature’s small allowance doubles that of one’s own affection† (p. 166). In comparing American and Italian cuisine, the author recollects Grotta Ferrata, a rather insignificant and unkempt village, yet al fresco food for its fair â€Å"couldn’t fail to suggest romantic analogies to a pilgrim from the land of no cooks† (James 1995; cited in Collister 2004, p. 95). When James expresses dissatisfaction with new developments in the centre of Florence, he thinks of America again, fearful of the ancient city being disfigured â€Å"under the treatment of enterprising syndics, into an ungirdled organism of the type, as they viciously say, of Chicago† (James 2008, p. 257). Ev en in term of attitudes, James (2008) appreciates the fact that Italians are more down-to-earth and relaxed than his fellow men when he fears that a day may come when people â€Å"rush about Venice as furiously as people rush about New York† (p. 57). Thus, while modernity and speed become synonymous with the New World, James’s observations unmistakably point to â€Å"cultural wrong-headedness and impoverishment of the America† (Collister 2004, p. 196). At the same time, Italy is to James â€Å"literally picturesque – real life composes itself into art at every turn† (Collister 2002, p. 340). Constant reminiscences of the New World serve several particular functions in James’s writing. First of all, it appears to be symbolic of his attempts to establish an emotional connection with his readers and – through his personal perspective – to help establish a connection between his readers and Italy. This device is frequently employed in travel literature: the reader can feel overwhelmed with descriptions of faraway places and strange cultures that bear no resemblance to their own; it is therefore the role of a writer to create a minimum level of comfort by recalling familiar places and phenomena. In such a way, readers can comprehend the mode of life in distant lands building on their own experience in their home countries. On the other hand, such reminiscences serve another purpose, as Manolescu-Oancea (2010) argues: James’s constant references to America and to his Americanness introduce a special kind of alienated perspective, both geographical and temporal, which is decidedly American in outlook† (para. 20). James’s fascination with Italy has been enduring, yet there were moments in his life when the writer has expressed a significant degree of dissatisfaction with living conditions there. Rome is the city that has come is for the most criticism in his private letters; in one of them he even writes the following: â€Å"I feel that I shouldn’t care if I never saw the perverted place again† (James 1907; cited in Lubbock 2008, p. 2). This perhaps can be attributed to the fact that his brother, William, has contracted malaria while in Rome and had to move southwards to Florence to improve his health (Gale 1959). It is indeed interesting to observe how both James’s life and writings create a rather accurate account of what it was like to live in Italy at the end of the 19th and at the beginning of the 20th century. James’s Italian Hours is one among many other literary travelogues of Italy; Sterne’s Sentimental Journey Through France and Italy (1768) and Dickens’ Pictures from Italy (1845) are perhaps the most known of them. What distinguishes Italian Hours, however, is that it â€Å"follows no chronology and even the geographical ordering – much dwelling upon Venice and a movement southwards as far as Naples with a return to Tuscany – is (unlike Goethe’s Italienische Reise) arbitrary† (Collister 2004, p. 194). At the same time, the peculiarity of the narrator’s style gives a powerful and overarching sense of organization to this seemingly odd collection of stories.

The Afterlife

My life ended just as hers was beginning. At the exact second my car hit a patch of black ice, spun, and collided with a tree, she was emerging from the sanctuary of her mother's womb. My soul was knocked from my body, just as hers breathed its first breath. I never thought death would be like this. From birth I had been raised as a Christian, believing in all that Christians do: Heaven, Hell, and all the rest. These were, to my way of thinking, the only destinations in the afterlife. Whether I was saved or condemned, I believed that death would signal the end of my earthly responsibilities. Now, I know better. At first, I didn't understand what had happened. I remembered the car spinning uncontrollably, the view out the window blurry until the tree loomed in the night. There had been a horrible crunching noise, like walking on packed snow, except much louder. My life did not flash before my eyes in what I now know were the last few seconds of my life. There was the spinning, the blur, the crunch — and then black. Not the kind of blackness that appears when you close your eyes — no, even then little speckles, little neon clouds appear. This darkness was consuming. It was absolute. For a second I felt absolute terror. I remember wondering if this was what it was like to be in a coma, or if the glass from my shattered windscreen had blinded me. In my finitely human mind, I didn't consider that I might be dead. Then I heard a voice. It seemed the voice came out of nowhere, or at least from some unidentifiable place in the blackness. It evoked in me the strangest sensation: in all my earthly life, I knew I'd never heard that voice before. Yet, a part of me responded to it in a way I didn't understand. The first thing the voice — the being — told me was that I had just died. That, to put it mildly, was a shock. A moment passed as the being gave me time to register this fact. Too stunned to even feel disbelief, I couldn't seem to reply. In truth, what could I have said? There is nothing on earth to prepare someone for that knowledge. The next thing the voice told me was that I owed a debt to God. It did not say this cruelly, or even judgementally; rather, it spoke objectively, with no trace of human emotion clouding its delivery. It was difficult — indeed, impossible — to discern anything about the being. I couldn't see it, couldn't touch it — I had no idea where it was. All I could do was listen as it explained what would become of me. Throughout my somewhat short life, the being said, I had offended and even hurt God on many occasions. I was not unique in this aspect; in fact, such was the case for most who had ever dwelt on the earth. A lucky, selfless few spent their lives pleasing God, and at death they were free. They owed nothing. I, however, did, and the debt for my sometimes sinful life had to be repaid. The only question was how. The second I had that thought, I felt an enormous shift come over my body — or soul, whatever I was made of. There was a brief falling sensation, like descending the first big dip of a roller coaster. The scene in front of me flicked from the void of blackness to an unfamiliar scene. I was watching events in suspended animation, in what seemed to be a hospital delivery room. My confusion mounted. ‘Why am I here?' I asked, directing my question to the being's presence somewhere beside me. I looked at the doctors in their green garb, their bodies inclined towards a woman on a bed, frozen in a picture of agony. The baby the doctors were lifting from her body had just been about to take its first breath. I tried to see what the scene had to do with me, but I could make no connection with any of the room's occupants. The last time I'd been in a place like this was during my own birth. ‘Do I know these people?' ‘No,' the being replied, tonelessly. ‘You've never met any of them. But. some will become very familiar to you.' ‘How can they?' I asked. ‘You've just told me – I'm dead.' Somehow, with the mental equivalent of a hand gesture, the being drew my attention towards the newborn, framed by the circle of doctors. It was then that I learned how my debt was to be repaid. ‘This,' it said, ‘is your charge.' ‘My . . . charge?' I didn't understand. ‘You know you have a debt to repay to God,' I was told. ‘This is how. This child has just been born, as you have just died. On birth, every child is appointed a guardian, one of those who owe God.' Something changed in the voice then, a shift so small I only just noticed. Its tone changed, softened; disembodied and ethereal as it was, it somehow became more human. I looked at the child – a girl – as I felt the being do the same. ‘You must look after this child every moment of her life. Before her birth, the child was tied to her mother: she found all the protection she needed in her womb. Now, that is your responsibility. You will not always be able to protect her, but you must never stop offering her your guidance, your comfort, all the days of her life. Your eternal presence alone is usually enough.' Looking back, I wonder if the option was there to refuse. That's not to say I wanted to, but perhaps some have. Regardless, the only feeling I distinctly remember was of great surprise. Never in my life had I thought this was what happened after death. The question that had plagued mankind had been answered for me – but there was no one to tell. The only thing left to do was accept. I looked at the child, frozen under the gaze of assorted doctors, the being, and me. I directed my thought towards the being. For some reason, I needed no deliberation. ‘Yes.' At that, the scene in front of me unfroze. The baby breathed, and with her breath came her first cries. Her mother simultaneously groaned and sighed in relief, a sigh echoed around her by the doctors. The baby's life had begun. In retrospect, I wonder why, at that moment, I didn't feel a surge of panic. What did I know about being a guardian? I'd never looked after a child while I was alive, yet here I was, ready to protect this tiny being for the rest of her natural life — however long that might be. Yet I found an odd acceptance of my new duty — perhaps because I didn't have anything else. My own life had ended. Coming out of my reverie, I realized the being was still beside me. I felt it watch with me as the little girl was wrapped in a blanket and given to her smiling mother. Strangely, there seemed to be a sense of sadness emanating from the being's presence, something barely tangible but at the same time undeniably present. It was odd given its earlier detachment. ‘Is it hard?' I asked as the mother cuddled her child for the first time. ‘Is it hard to be a guardian?' ‘Harder than anything you've ever done,' the being replied. ‘No matter how long she lives, it is always hard. But it must be done.' The being's voice changed again, swelling suddenly with emotion. ‘You will come to care very much for that child. No one will ever know her in the way that you will, because you will always be with her.' I was almost sure I felt the being sigh inwardly. ‘Always, until the end of her life. Then you will show her what to do. as I have shown you.' It was only then that I realized who the being was, why I had instinctively known its voice. Elated, I felt my mind reel with a thousand questions. But it was too late. As soon as the revelation had came, the being had gone. For a moment I felt a crushing sadness that I would never know him or her — someone who'd been there for me through every second of my life. But there wasn't time to dwell. Looking at the yawning baby a few feet away from me, I felt the first stirrings of affection. It had been a long time since I'd felt such a clear sense of purpose. Inwardly, I promised I would do for her what the being, the presence who'd just left, had done for me.

Spending Money on Fashion

Spending Money on Fashion Every year, all around the world, many people spend their money for fashion to have the best look and attract others' attention to themselves. They might prefer to buy classic clothes or fads, but which one is better? To answer this question, individuals should think of different things that might affect their mind about fashion. First thing that comes to most of the people's mind is money. Everyone can be the best-looked errors, but they might need a lot of money to buy the best clothes.People cannot spend all of their money on their clothes; because fashion is not the only thing that is important, so the best logical way to solve this problem is to buy the things, which they can be sure that they will wear that more than once and it will remain for them and they did not spend their money on garbage. Many people may prefer to be up to date and wear the clothes which are trendy. This type of people used to wear fads.Fad is an intense and widely shared enthus iasm for something, especially one that is short-lived and without basis in the object's qualities; it is a craze. These people are brave; because they are taking risk and buying something that might not be trendy in such a close time. They do not care about this, and they fearlessly buy fads. On the other hand, there is another group of individuals; this set of people use to wear clothes which they can make sure they can wear them later, whenever they want, and t is not a periodic looking.This set, used to wear classics. Classics are Judged over a period of time to be of the highest quality and outstanding of its kind. In my opinion, these individuals are deciding logically and they are actually thinking of their money. Because they are having a chic look by buying classics and at the same time, they are saving their money because they can wear their clothes at any time and they can be sure that their clothes passed the time exam.

Varsity blues

Varsity Blues In the movie Varsity Blues,† not everyone can appreciate what a small town Friday night feels like. Living life underneath a microscope. The whole town in the stands. You can practically fell them breathing down your neck criticizing every move, every play the team makes. That's what it felt like for the boys from West Canaan. No matter how tough things get you can always stand up for yourself, friends, and family. Growing up the main characters Mix, Lance, Billy Bob, and Tweeter were a band f brothers and stuck together throughout high school.As expected of many high schools winning a district championship in football is as expected as graduating. That's what these kids from West Canaan lived for. During their senior year, the boys face many hardships along the way. As captain of the team and idol of the town, quarterback Lance, gets a knee injury throwing the whole season In a tail spin. His long time friend Mix is handed the reins to not only the team but for t he town. Nobody believes he can fill the shoes of the star he's replacing. Mix doesn't understand the responsibility he's given and tries to keep his nonchalant attitude.As his season carries on his attitude changes. He goes from being and average student to a cocky typical Sock to soak up his stardom. After his first loss he gets a complete reality check. As the team Is faced with hardships brought on by their head coach Killer. Killer has pushed these boys too hard for too long and they finally pushed back. Killer was the cause of Lance's knee Injury as he pushed anesthetic shots Into his knee and advises It to be done to another Injured teammate. This act causes the boys o stand up to their monster of a coach.They leave Killer a chance to run while he can or they will tell everyone what he has been doing. This act of heroism saves many players from ridicule and even Injury. This movie shows the passion of small town sports and the pressure of living under the magnifying glass In a small town. Football In the state of Texas Is Like no where else In the country. You grow up playing with your best friends and will learn to always suck things out with your real brothers. Varsity blues By humoring 995 quarterback Lance, gets a knee injury throwing the whole season in a tail spin.His As the team is faced with hardships brought on by their head coach Killer. Killer was the cause of Lance's knee injury as he pushed anesthetic shots into his knee and advises it to be done to another injured teammate. This act causes the boys players from ridicule and even injury. This movie shows the passion of small town sports and the pressure of living under the magnifying glass in a small town. Football in the state of Texas is like no where else in the country. You grow up playing with your best friends and will learn to always stick things out with your real brothers.

Audience analysis Research Paper Example | Topics and Well Written Essays - 250 words

Audience analysis - Research Paper Example PSAs that emphasize how people crashed cars under the influence of marijuana, for example, are not only blatant guilt trips likely to turn off teenagers, but in any respect are bad arguments, since many people clearly use marijuana without crashing their cars and in any respect alcohol is legal despite the risk of drunk driving. Children and teenagers in general need to be respected, not coddled: The idea that they are empty vessels just waiting to be filled by whatever comes along is totally absurd. Kids are more like clay: They can be molded to a shape, but they have their own give and push, and someone who thinks it's easy to control their behavior will struggle just as much as someone who doesn't know how to sculpt. My emphasis will be on harm reduction. People who are already smoking pot or are at risk to have far too many factors pushing towards marijuana use for a simple abstinence message to make any sense. Instead, I will talk to kids about why reducing their abuse and facin g up to the source of their problems could make it easier to get a job, make real relationships, find ways of enjoying themselves without smoking, and resolve some of the real issues that might be leading them to use pot as an escape.

Ethics in the media Essay Example | Topics and Well Written Essays - 1250 words

Ethics in the media - Essay Example They are required to make sure the independence of the information and fairness are not tainted in the process of journalism. They are required to make sure no commercial or any other considerations never undermine the accuracy of the information’s independence and fairness. The journalists are required to use fair, accountable and straightforward means to acquire information. They are never to exploit a person’s susceptibility or unawareness of mass media practice. Rapid environmental change in the media scene has altered the traditional aspect of journalism into the trending dimensions of the new environment specification. The social media and the internet are some of the new dimensions of news outlets as they are easily accessed and the rate at which the society is viewing the traditional media as incompetent makes the sudden change in the media. Today’s viewers anticipate to be able to select what they read, and most trust they had better be able to add conte nt and sentiments, too. This shift occasionally called the social media revolution, is not the demise of journalism, as a society always knew it. It is the birth of autonomous society that accentuates some of the Broadcasting's key factors like limpidity, morality while giving expression to the individual with none. Technology is one of the change initiators that have been on the forefront where it has produced several platforms for the masses to express their view. The information is filtered and comes with many different ethical breaches.