Design statement Essay Example | Topics and Well Written Essays - 1750 words

Design statement - Essay Example Financially sponsored by the universities, the website of AustraLearn is designed to promote and offer valid information about a total of 31different universities located throughout the Australia, New Zealand, and the South Pacific free services to interested foreign students. It also offers the prospective students not only long-term courses but also some short-term programs like a semester or a year abroad program, opportunity to participate in a high quality internship in Australia or New Zealand, the January term, or the summer abroad program. In line with this matter, the website provides the viewers the benefits of studying at each of the listed universities. It also accepts enrolment inquiries related to degree offered in each listed universities, the step-by-step application processes, financial aid, student visa, airline tickets, accommodation, etc. promoting only the different universities throughout Australia. Considering that the proposed program segregates all the Australian universities according to the geographical boundaries such as the Western Australia, Northern Territory, South Australia, Queensland, New South Wales, Victoria, and Tasmania; there is a higher chance that the viewers would decide to enrol in one of the Australian universities instead of the universities located in other countries. Furthermore, the simplicity of my design might be conducted the students to choose or not Australia as preferred study destination. The goal of this project is to provide the students the opportunity to choose a university based on the standard of teaching, tuition, lodging, the distance away from home, and the courses offered in accordance to their desired future career. From the educational perspective, the program will create a democratic learning environment by giving the students the freedom and opportunity to express their own

MBA Business and Economic Evironment Essay Example | Topics and Well Written Essays - 1000 words

MBA Business and Economic Evironment - Essay Example As the interest rates change, so do the spending and saving patterns of the people. When interest rates increase the cost of borrowing money increases and hence people borrow lesser where as when there is a decrease in interest rates people are more inclined to borrowing money because the cost of borrowing is lower. This affects the aggregate demand and aggregate supply of a country because money is the basis of all transactions that take place in an economy and if the cost of borrowing money decreases the money demand in the economy would tend to increase and people will be more inclined to spend that money and hence the aggregate demand would increase and this would lead to more people being employed if the economy is not already operating at optimum level of productivity. On the other if interest rates tend to increase then the cost of borrowing increases and people are not willing to borrow, hence the aggregate demand for the economy would decrease and the would have adverse effe cts on the labor as well. An increase in the interest rates in Australia would definitely have the same effects as well and a decrease in aggregate demand is expected. Industrial point of View: If the interest rates are increasing the cost of borrowing for industries would go sky high because industrialists require huge sums of loans because of the industry and the operations that they need to carry out. A very important decision for the firms is based on the interest rates and their trends, the question is: to expand or not to expand The answer lies with the interest rates, if they are very high then the company might postpone their expansionary plans but if they are lower and within a safe limit then the company can go and expand. This applies to whole industries, if industries expand there would be much more labor required and there would be an increase in employment leading to an increase in aggregate demand. Hence if any government is looking to give a boost to its industrial set up it should take special care when dealing with interest rates because it might charter the course of a whole industry and any industry is important to the economy because it has a lot of oth er units such as labor and exports dependent upon such industries, though some governments have come up with industrial interest rates but still they serve the same function. Exchange Rates: The exchange rates of a country play an integral part in determining where the country is heading in the near future and also has far reaching consequences in policy making. Interest rates play a very important role in determining what a country's exchange rates would be, in fact they are also a tool to tamper with the exchange rates. If the interest rates are increasing in an economy, ceteris paribus, then there would be an inflow of foreign currency into that country because people would want to save their money in that country's banks because that would give them a higher return on their investments, when this takes place the demand for a country's currency on the foreign exchange market increases. On the other hand if the interest rat

Research Methods in Clinical Sciences Essay Example | Topics and Well Written Essays - 1500 words

Research Methods in Clinical Sciences - Essay Example Depending on the requirements of the research, methodology can be given either qualitative or quantitative approach. Qualitative approach looks at why a certain trend is taking place (Minichiello, Aroni, Timewell, and Alexander, 1995). It explains reasons as to why a certain behavioural pattern is taking a certain shape, and the forces behind that particular trend. Quantitative research on the other hand looks at the magnitude of a specific phenomenon. It is a deductive process that estimates the quantities of the items involved in the study. It measures the extent to which the involved items in the research affect or are affected by other variables in the study. Most scientific research demands for both types of research methodologies as there may be the need to measure the extent to which the variables involved affect each other and the level of relevance for each (Mould, 1998). An investigation into decision making in health professional’s treating traumatically injured Jeh ovah’s Witnesses will demand for a qualitative approach to the investigation. This research involves explanation as to why a healthcare professional needs to take care of the patients’ interests in regard to their cultural and other beliefs. This may not be explained quantitatively as the data will be given a detailed explanation other than providing statistical overview. When a health professional is dealing with a patient, there are decisions that must be made, some of which may be against the beliefs of the patient. The main objective of this professional will be to ensure that the life of the patient is saved at all cost (Grbich, 1999). To have a full insight into the stages that are involved in this process of making decision during treatment, a qualitative method will be the most appropriate approach. French, Reynolds and Swain, (2001) assert that qualitative research into a topic provides a detailed knowledge into the subject matter, especially when it involves question of why a certain activity or action has taken place in a certain manner. 2.0 Annotated Bibliography Menezes MA., 2010. Life on the front line: exploring personal and professional Impacts on healthcare professionals working with fetal anomaly. Ph D Thesis, The University of Melbourne. Web. 9th January, 2012. In this article, the author explains that currently, health professionals are able to conduct both antenatal screening for pregnant women. This process may reveal certain anomalies in the foetus. In case such a professional detects such a case in a patient, then the professional must strive to rescue such a patient because such anomalies may be fatal if not treated in time. The concerned health professional must therefore make a quick decision on how to approach the issue in order to save the patients life. The main objective of the health expert is to save the life of the patient at all cost, irrespective of beliefs of either the health expert or the patient. Journal of Emergency Primary Healthcare: An International e-Journal of Prehospital Care Research, Education, Clinical Practice, Policy and Service Delivery. Web. 9th January, 2012. This article talks about the management of mass casualty events through adoption of grander scale. Most health experts are faced with very many cases of emergency that require urgent attention.

Background and justification of affecting customers loyalty

Background and justification of affecting customers loyalty In todays competitive markets services and service companies within the same industry are becoming increasingly similar. Differentiation through the delivery channel (i.e. delivery of services against payment) is difficult. A growing number of service companies have embarked on a journey of positioning through the communication channel (i.e. advertising and personal selling) (Andreassen, T.   1995), with the objective of building strong corporate images in order to create relative attractiveness. This development is in line with Lovelock (1984) who claims that  «(images).. . are likely to play only a secondary role in customer choice decisions unless competing services are perceived as virtually identical on performance, price, and availability ». Recent years have shown a growing interest in customer loyalty. The globalisation of competition, saturation of markets, and development of information technology have changed customer behavior and perception and created a situation where success is no longer achieved through product price and qualities. Instead, companies build their success on a long-term customer relationship. According to former studies, it can cost as much as 6 times more to win a new customer than it does to keep an existing one. (Rosenberg L. et al. 1984: 45) Depending on the particular industry, it is possible to increase profit by up to 60% after reducing potential migration by 5%. (Reichheld F. 1993) It follows then, that the increase and holding of loyal customers has become a key factor for long-term success of the companies. The main emphasis in marketing has changed from winning new customers to the keeping of existing ones. Traditionally there are two approaches to treat customer loyalty. Some researchers have investigated the nature of different levels of loyalty, others have explored the influence of individual factors on loyalty. In this article both treatments are combined. The starting point of the paper is to test whether the list of most important factors affecting customer loyalty is dependant on the levels of loyalty of costumers. The potential for establishing loyalty depends on the object (i.e. product or vendor), on the subject (customer) or on the environment (market, other suppliers etc.). This work might be rather helpful for both students, interested in developing this field of research and people, who are working in the sphere of marketing, because it may provide with interesting information worth dwelling upon. This topic interests me personally, because to my mind, customers are the turning point of the market. They decide whether to buy a product or to use a service or not, changing the whole picture of market. That is why, I suppose it is rather necessary for industries to pay much attention to the topic of customers loyalty and satisfaction in order to be a success. Chapter 2. Statement of Objectives and Hypothesis to be Examined. This paper aims to test if the importance of each factor affecting loyalty varies in different loyalty segments described in Figure 1, presenting segmentation of customers loyalty. One possibility to investigate it is to compare the customers of different loyalty levels and examine what kind of factors influence the probability of the customers to remain on that level or to move to another loyalty level. Customer loyalty expresses an intended behavior related to the service or the company. This includes the likelihood of future renewal of service contracts, how likely it is that the customer changes his preferences, how likely the customer is to provide positive word-of-mouth opinion. If real alternatives exist or switching barriers are low management discovers the organizations inability to satisfy its customers through two feedback mechanisms: exit and voice (Hirschman A. 1970). Exit implies that the customers stop buying the companys services while voice is customer complaints expressing the consumers dissatisfaction directly to the company. Customers exit or change of patronage will have an impact on the long-term revenue of the company. Customers may be loyal due to high switching barriers or lack of real alternatives. Customers may also be loyal because they are satisfied and thus want to continue the relationship. History has proven that most barriers to exit are limited with regard to durability; companies tend to consider customer satisfaction the only viable strategy in order to keep existing customers. Several authors have found a positive correlation between customer satisfaction and loyalty (Bearden and Teel   1980;Bolton and Drew 1991; Fornell 1992; Anderson and Sullivan 1993). Based on the future discussion, the following two hypotheses are proposed: Hypothesis 1: Factors such as satisfaction, trustworthiness, importance of relationship and image have a positive influence on loyalty. Objective 1: To indicate any relationship between loyalty and such pshycological factors as satisfaction, importance of relationship and others. Hypothesis 2: The relevance of factors affecting loyalty depends on the levels of loyalty of customers. Objective 2: Define and dwell upon the levels of loyalty of customers, examin them. The limitations of my hypothesis questions were shortage of time, because I had to provide results in a relatively short period of time, and money, because true and reliable information was hard and costly to get. Chapter 3. Details of Information/ Data Collection Methods. Research on customer loyalty has a long history and has been studied using a large variety of methods. Although the study of relationship between satisfaction and loyalty of customers is a newer field of research, various methods have been applied to study this   phenomenon as well. Some studies have also been purely conceptual (Stewart 1998; Hocutt 1998). Although qualitative methods seem to dominate in studies of relationship, quantitative methods have also been used. The data used for the analysis is a secondary source. A secondary source usually contains commentary on or discussion about a primary source. The most important feature of secondary sources is that they offer an interpretation of information gathered from primary sources.   I did not use the primary source as it is an original material. It is from the time period involved, was not filtered through interpretation and need much time and knowledge to process it. Demographically, the study had some limitations. Firstly, only urban customers were targeted in the study. This group was chosen due to the fact that urban customers have more available alternativetives and are therefore potentially more active in their telecommunication choices. Methodologically a certain limitation of the study was that some of the interviews were conducted on the telephone. Despite the fact that the interviews were considered to provide a deep and accurate enough picture of the relationships and the factors affecting customer loyalty, it is obvious that interviews face-to-face have the potential to reach greater depth. The data used in our analysis originates from PacoNet Customer Satisfaction Survey carried out in November 2003 by professional market research company. PacoNet is the one of the leading telecommunication provider in Ukraine and was providing telephone and internet services for private customers at that time. There were three kinds of competitors for PacoNet: firms providing telephone services on PacoNet network; cable-TV companies providing internet services on their own networks, and mobile telephone companies. The satisfaction survey contained information about 1000 private customers. Data was collected by phone interviews. During the survey the customers were asked how important various factors were for them. The importance was measured on a 5-point scale, where â€Å"1† is â€Å"not important at all† and â€Å"5† is â€Å"very important†. Every factor listed above was divided into 3 to 7 subcategories (e.g. accounting had subcategories like the accuracy and understandability of bills, dept management, availability of different payment methods). Satisfaction with the factors reveals from the satisfaction with those subcategories. Additionally customers answered about their general satisfaction with the firm PacoNet. The satisfaction was also measured on a 5-point scale, where â€Å"1† is â€Å"not satisfied at all† and â€Å"5† is â€Å"very satisfied†. Customer loyalty was measured by following questions: What operators are the customers using right now? What operators will the customers use in 2 years? Does the customer recommend or is the customer ready to recommend PacoNet to others? Chapter 4. Details of Data Analysis Methods In the current analysis only the raw data of mentioned survey was used. Software packages MS Excel 2000 and Stata 9.2 have been used by PacoNet for data processing, because Microsoft Excel is a deep program rich in features and functionality. One of the most powerful features of Excel is the ability to write programs that run behind the worksheets to turn Excel into a calculation-oriented development tool for creating special purpose spreadsheets which can function as applications in their own right. Chapter 5. Literature Review There are multiple approaches to customer loyalty. Theories of behavioral loyalty were dominating until 1970 considering loyalty as the function of the share of total purchases (Cunningham R. 1956; Farley J. 1964), function of buying frequency or buying pattern (Tucker 1964; Sheth 1968) or function of buying probability (Harary F. et al. 1962; McConnell D. 1968; Wernerfelt B. 1991). These approaches looked at brand loyalty in terms of outcomes   rather than reasons, until Day G. (1969) introduced the two-dimensional concept of brand loyalty, which stated that loyalty should be evaluated with both behavioral and attitudinal criteria. Contemporary researches consider and accent the psychological (mostly attitudinal and emotional) factor of loyalty (Jacoby J. et al. 1973; Oliver R. 1999; Chaudury A. 1995). These different approaches allow distinguishing customers as whether behaviorally or emotionally loyal. Behaviorally loyal customers act loyal but have no emotional bond with the brand or the supplier when emotionally loyal customers do. Jones T. and Sasser W. call these two kind of loyalty accordingly false or true long-term loyalty (Jones T. et al. 1995). Hofmeyr J. and Rice B. (2000) divide customers to loyal (behavioral) or committed (emotional). Emotional loyalty is much stronger and longer lasting than behavioral loyalty. Its a lasting desire to maintain a valued relationship. The relationship is so important for the customer that he or she makes maximum efforts to keep it (Reichheld F. 2003; Moorman C. et al. 1992). Highly bonded customers will buy repeatedly from a provider to which they are bonded, recommend that provider to others, and strongly defend these choices to others insisting that they have chosen the â€Å"best† product or service. (Butz H. et al. 1996) Behaviorally loyal customers could be divided to sub-segments by the reason of acting: forced to be loyal, loyal due to passivity or functionally loyal. Customers are forced to be loyal when they have to be clients even if they do not want to. Customers may be forced to consume certain products or products/services offered by certain vendor e.g. when the company acts as a monopoly or the poor financial status of the customer is limiting his selection of goods. Gronholdt L. has found that companies with low price strategy had a much higher loyalty than expected from their customer satisfaction. On the other hand, companies that had used a lot of energy on branding indeed had a high customer satisfaction but they did not have a correspondingly high loyalty (Gronholdt L. et al. 2000). Forced loyalty could be established through creating exit barriers as well. Loyal behaviour may also result from passivity customer does not move to another vendor due to comfort or relatively low importance of operation if the choice has low importance, there is no point to spend time and effort on searching for alternatives. Thus, based on his faith in the suitability of the current product, the customer continues to use it without checking alternatives. Hofmeyr J. and Rice B. (2000) say that one of the reasons that customers dont switch brands when they are dissatisfied is that they feel that the alternatives are just as bad as the brand they are using or even worse. Passivity may be caused also by lack of information about attractive characteristics of the brands (Wernerfelt B. 1991). Functionally loyal customers are loyal because they have an objective reason to be. Wernerfelt B. (1991) points out â€Å"cost-based brand loyalty† where brand utilities have a positive influence on brand choice. Functional loyalty can be created by functional values using price, quality, distribution, usage convenience of a product or through different loyalty programs (points, coupons, games, draws etc.) giving a concrete reason to prefer certain supplier. Unfortunately competitors can most easily copy functional values. Thus, creating functional value offers a fleeting competitive advantage: functional loyalty cant be very long lasting (Barnes J. 2003). Jones T. and Sasser W. (1995) propose three measures of loyalty that could be used in segmentation by loyalty: Customers primary behavior regency, frequency and amount of purchase; Customers secondary behavior customer referrals, approval and spreading the word; Customers intent to repurchase is the customer ready to repurchase in the future. Based on the theoretical literature presented above, the customers of a certain telecommunication provider could be segmented by their loyalty as follows: Committed or emotionally loyal customers active customers who use only the certain providers services and declare that they will use only this provider in the future and recommend this provider to others; Behaviorally loyal customers active customers who use only the certain providers services and declare that they will use only this provider in the future but do not agree to recommend this provider to others (inert or functionally loyal); Contradictory or dubious customers active customers who use only the certain providers services but dont know which provider they will use in the future; Disloyal reducers- customers who have reduced or will reduce the percentage of the providers services in their usage; Leavers customers who declare, that they will certainly leave this provider. The impact of satisfaction on loyalty has been the most popular subject of studies. Several studies have revealed that there exists a direct connection between satisfaction and loyalty: satisfied customers become loyal and dissatisfied customers move to another vendor (Heskett J. et al. 1993). The primary objective of creating ACSI (American Customer Satisfaction Index) in 1984 was to explain the development of customer loyalty. In ACSI model customer satisfaction has three antecedents: perceived quality, perceived value and customer expectations (Anderson E. et al. 2000). In the ECSI (European Customer Satisfaction Index) model perceived quality is divided into two elements: â€Å"hard ware†, which consists of the quality of the product or service attributes, and â€Å"human ware†, which represents the associated customer interactive elements in service, i.e. the personal behaviour and atmosphere of the service environment (Gronholdt L. et al. 2000). In both model increased satisfaction should increase customer loyalty. When the satisfaction is low customers have the option to exit (e.g. going to a competitor) or express their complaints. Researches have shown that 60-80% of customers who turned to a competitor said they were satisfied or very satisfied on t he survey just prior to their defection (Reichheld F. et al. 2000). So its clear that there must be also other factors beside satisfaction that have a certain impact on customer loyalty. Image of brand or supplier is one of the most complex factors. It affects loyalty at least in two ways. Firstly, customer may use his preferences to present his own image. That may occur both in conscious and subconscious level. According to the Belks theory of extended self, people define themselves by the possessions they have, manage or create (Belk R. 1988). Aaker J. has shown how consumers prefer brands with personality traits that are corresponding with the personality traits that constitute their selfschemas (Aaker J. 1999). Kim C., Han D. and Park S. have researched the link between brand personality and loyalty. They did get positive support to hypothesis that the attractiveness of the brand personality indirectly affects brand loyalty (Kim C. et al. 2001). Tidwell P. and Horgan D. (1993) have showed that people use products to enhance self-image. Secondly, according to social identity theory, people tend to classify themselves into different social categories. That leads to evaluation of objectives and values in various groups and organisations in comparison with the customers own values and objectives. They prefer partners who share similar objectives and values (Ashforth B. et al. 2001). Fournier S. (1998) states that consumer-brand relationships are more a matter of perceived goal compatibility. Brands cohere into systems that consumers create not only to aid living but also to give meanings to their lives. Oliver R. (1999) argues that for fully bonded loyalty the consumable must be part of the consumers self-identity and his or her social-identity. Trustworthiness of the partner is a factor that has certain impact on the establishment of loyalty nobody expects a long-term relation with a partner that cannot be trusted. Trustworthiness is one criterion for measuring the value of the partner (Doney P. et al. 1997). Spekman R. (1988) calls trust a cornerstone of the strategic partnership. Morgan R. and Hunt S. (1994) posit that trust is a major determinant of relationship commitment: brand trust leads to brand loyalty because trust creates exchange relationships that are highly valued. Chauduri A. and Holbrook M. (2001) have showed that brand trust is directly related to both purchase and attitudinal loyalty. Many authors have accented that trust is important in conditions of uncertainty (Moorman C. et al. 1992; Doney P. et al. 1997; Morgan R. et al. 1994). Uncertainty may be caused by dependence or large choice: people tend then to prefer popular or familiar brands or partners. Many definitions describe loyalty as a desire to retain a valuable or important relationship (Morgan R. et al 1994; Moorman C. et al. 1992). That way the establishment of loyalty is predetermined by the importance of relevant relationship or selection. Weiss A. (2001) points out three aspects that may increase the importance of the relationship: strategic importance of a product; high risks involved in the transaction or costs incurred by cancellation of contracts. Hofmeyr J. and Rice B. point out that the more important the relationship is to a person, the more willing that person is to tolerate dissatisfaction in favour of trying to fix it. By contrast, when a relationship doesnt matter, then even the perfectly satisfied consumer can switch on to another product (Hofmeyr J. et al. 2000). A relationship can also be made important by personal approach. Various authors have compared loyalty with marriage (Lewitt T. . 1983; Dwyer F. et al. 1987; Gummeson E. 1998; Hofmeyr J. et al. 2000). Marriage is one of the most personal and important relationships. That means that intimacy is one determinant for importance of relationship. Lewitt T. (1983) has considered a role of salesman in making relationship more personal. Summarising the discussion above following figure   is presenting the major groups of factors affecting customer loyalty. The present study focused purely on customer perception of the relationship and the factors that have affected it and their loyalty or disloyalty. A useful extension of the study would be to couple such a study of how the service provider perceives the relationship and factors affecting customer loyalty or disloyalty. This would add factors such as customer profitability to the study, making it possible to focus on factors affecting customers that are most attractive to the company. In such a study, the customers and providers views on the relationship would be combined. As a result, one would identify potential gaps in the companys knowledge of the customer and also be able to eliminate potential misconceptions. Chapter 6. Chapter Outline. Presented work is built up of 8 chapters, dwelling upon the customers loyalty. Each chapter gives clear information on subtopics, which are logically combined to provide the reader with sufficient facts to understand the flow of the research. The first chapter is dealing with the background and justification for selection of the topic. Since customer loyalty is something more of what an enterprise must get from the customer, it is a very productive research product for the companies. As opposed to what the name suggests, is not just something that the customer has to build towards the enterprise. It is not just the customer who is being loyal to the company in the progress but also the company that has to maintain its loyalty to the customer The second chapter presents the hypothesis questions, which are being examined through the whole work. I come out with two hypothesis, which are as follows: Hypothesis 1: Factors such as satisfaction, trustworthiness, importance of relationship and image have a positive influence on loyalty; and Hypothesis 2: The relevance of factors affecting loyalty depends on the levels of loyalty of customers. The third and forth chapters puts light on the research methodology I have used to process the data and come to conclusions. I took into consideration secondary data, which originates from PacoNet Customer Satisfaction Survey carried out in November 2003 by professional market research company. Two software packages MS Excel 2000 and Stata 9.2 have been used for data processing and presenting the results of the research. In this chapter I also dwell upon the limitations of the research, which consists of time limitation, budget limitation, as well as demographical and methodological. The fifth chapter gives perception of the theory used for the thesis. It informs us, that theories of behavioral loyalty were dominating until 1970 considering loyalty as the function of the share of total purchases (Cunningham R. 1956; Farley J. 1964), function of buying frequency or buying pattern (Tucker W. 1964) or function of buying probability (Harary F. et al. 1962;). Contemporary researches consider and accent the psychological (mostly attitudinal and emotional) factor of loyalty (Jacoby J. et al. 1973; Oliver R. 1999; Chaudury A. 1995). These and other researches were used as a base for my own research proposal. And the last, sixth chapter provides with a brief outline of the research proposal stages. Having developed the hypothesis questions, and done a literature review we come to the conclusion that the findings of the present study reveal that it is not accurate to treat all customers equally in terms of methods of increasing their loyalty. The research supports the research proposition that the list of most important factors affecting loyalty is dependant on the level of loyalty of consumers. The overall satisfaction and importance of products build the foundation of any kind of loyalty. It shows also that reliability of products or trustworthiness of the supplier is most critical for behavioral loyalists and the image creation is the main tool for getting loyal customers. Therefore many factors were derived indirectly and with certain limitations, and they may lack some qualities considered in the theoretical part. There are multiple ways for further development of the model, but first there is need to elaborate reliable questionnaires for collecting the source data. There are several factors for building a customers loyalty which I could recommend. It is very important to communicate. Whether it is an email newsletter, monthly flier, a reminder card for a tune up, or a holiday greeting card, it is nice to reach out to a steady customers.   Another pleasant way is to provide customer service, to go the extra distance and meet customer needs, because customers remember being treated well. It is also very important to provide with employee loyalty. Loyalty works from the top down. If a boss is loyal to his employees, they will feel positively about their jobs and pass that loyalty along to the customers. Employee training should also be used, training them in the manner that to interact with customers. It is also of great advice to give customers a reason to return to the industrys business. For example, because children outgrow shoes quickly, the owner of a childrens shoe store might offer a card that makes the tenth pair of shoes half price. Likewise, a dentist may give a free cleaning to anyone who has seen him regularly for five years. It is also important to have products awareness, knowing what a steady customer purchase and keep these items in stock. It is possible to add other products and/or services that accompany or compliment the products that regular customers buy regularly. The reliability of the vendor is highly appreciated. If they say a purchase will arrive on Wednesday, they should deliver it on Wednesday. If something goes wrong, they should let customers know immediately and compensate them for their inconvenience. Vendors should be flexible, trying to solve customers problems or complaints to the best of their ability.

Business Assignment :: essays research papers

Business Name Business Address Line 1 Business Address Line 2 Dear Business Name: Over the past 50 years, your company has been a loyal supporter of the Morris County Senior Center. The contributions that we have received from your company have helped this center grow in many ways. Because of your support, we have been able to help Morris County’s Senior Citizens feel like they were young again. Recently, our non-profit organization has run into some financial concerns. The vans that we use to transport our guests are old and run down. Because of this, certain measures have occurred to the disappointment of our guests. Here at the Center, we serve the needs of Morris County’s 1,000 Senior Citizens. It is the only place where they can meet their peers, use a special library, avoid extreme weather and get a well-balanced meal. Most individuals come here by way of our bus system. These buses are used for various day trips to museums, plays, and similar functions. Occasionally they are used to transport the temporarily disabled to the doctors or pharmacists. As I’m sure you have heard, recent state and federal cutbacks have dug into our organizations budget. Also, two of our largest supporters have taken their companies else where which has also taken a cut out of our budget. Here at the center we have under taken this special fundraiser to raise the costs of purchasing three new buses. We figure total costs to be $84,000. This figure includes estimates on ho much the center could gain from selling the old vans. According to our estimates, the purchase of these new vans will be a much better investment than continually fix our existing vans which right now is costing us $300 a week.

Mobile phones Essay

Consumers have when choosing between different mobile phone brands. The study was built upon six key attributes (telephone features, connection fee, access cost, mobile-to-mobile phone rates, call rates and free calls) related to mobile phone purchasing respondents had to importance rate. The research showed that consumers with prior experience about a product can predict their choices relatively well, although respondents tended to overestimate the importance of features, call rates and free calls and underestimate the importance of a monthly access fee, mobile-to-mobile phones rates and the connection fee. 1.Demographic factors have an influence on the evaluations of different attributes related to mobile phone choice. Specifically, gender and social class will impact on the evaluations of the attributes as men belonging to higher social class seem to be more technology savvy. 2.Consumers value personal time planning properties in the choice of new mobile phones. Consumers value in smart phones features that enhance their personal time planning (e.g., Jones, 2002). These high-rated features include calendar and e-mail services .However, while synchronization of calendar and e-mail services to PCs has become easy and fast, the importance of time planning in mobile phones becomes more and more important. 3.New technical properties increase consumer willingness to acquire new phone models. Another important aspect that has risen from different studies is that consumers purchase new phones due to the fact that their existing one’s capacity is not appropriate referring to the idea that new technology features such as built-in cameras, better memory, radio, more developed messaging services, and color displays are influencing consumer decisions to acquire new models. Thus it can be expected that new features will influence the intention to acquire new mobile phones. 4.When choosing between different mobile phone models, consumers value larger screen size but the whole phone should be small enough and light to carry in pocket. 5.When choosing between different mobile phone models, consumers value familiar brands. Price of the phone has been identified as a critical factor in the choice of the mobile phone model, especially among younger people. besides new technological advances price is the most influential factor affecting the choice of a new mobile phone model. In addition, it seems that size and brand play to some extent an important role in decision making. Liu (2002) for instance surveyed Asian mobile phone users and found that size of the phone had no impact on mobile phone choice, but this finding might be due to the fact that all competing brands have quite similar sized phones that are small enough. Liu continues that the trend will actually be not towards smaller phones but towards phones with better capability and larger screens. While companies are advertising new models and services that do not yet exist, it according to the paper signals to the market that the company is at the cutting edge of technology and shows what will be available in the very near future. The sales of new phones will then be driven by replacement rather than adoption.

The essay is about the game of baseball

The essay is about the game of baseball. It covers basic rules and terms applied in baseball. Each paragraph of the paper describes a particular issue of a game such a field structure, the process of the game itself, the role of each team-player, and the general goal of the game.The essay is structured in such a way that gives a comprehensive and consequent picture of what is baseball about.This work is a definition essay on a team game baseball. Americans had played bat-and-ball games for decades when, in 1845, Alexander Cartwright of New York devised the rules that created modern baseball. Cartwright’s game quickly became popular with young clerks and urban craftsmen. By 1860, baseball had spread throughout the Northeast, and by 1870 to the rest of the nation. Now, baseball is a game made up of two teams of nine players each on a baseball field.There are four bases – points which must be touched by a runner in order to score a run. Numbered counter-clockwise, first, s econd and third bases are cushions, sometimes informally referred to as bags, shaped as 15  in (38  cm) squares which are raised a short distance above the ground; together with home plate, the fourth â€Å"base†, they form a square with sides of 90  ft (27.4  m) called the diamond. Home base (plate) is a pentagonal rubber slab known as simply home. The playing field is divided into three main sections:(a)  Ã‚  Ã‚   The infield, containing the four bases, is for general defensive purposes bounded by the foul lines and within the grass line.(b)  Ã‚   The outfield is the grassed area beyond the infield grass line between the foul lines, and bounded by a wall or fence.(c)  Ã‚  Ã‚   Foul territory is the entire area outside the foul lines.The game is played in nine innings in which each team gets one turn to bat and try to score runs while the other pitches and defends in the field. An inning is broken up into two halves in which the away team bats in the top (first ) half, and the home team bats in the bottom (second) half.In baseball, the defense always has the ball — a fact that differentiates it from most other team sports. The teams switch every time the defending team gets three players of the batting team out.The winner is the team with the most runs after nine innings. If the home team is ahead after the top of the ninth, play does not continue into the bottom half. In the case of a tie, additional innings are played until one team comes out ahead at the end of an inning. If the home team takes the lead anytime during the bottom of the ninth or of any inning thereafter, play stops and the home team is declared the winner.The basic contest is always between the pitcher for the fielding team, and a batter. The pitcher throws — pitches —the ball towards home plate, where the catcher for the fielding team waits (in a crouched stance) to receive it. Behind the catcher stands the home plate umpire.The batter stands in one of the batter’s boxes and tries to hit the ball with a bat. The pitcher must keep one foot in contact with the top or front of the pitcher’s rubber — a 24†³ x 6†³ (~ 61 cm x 15 cm) plate located atop the pitcher’s mound — during the entire pitch, so he can only take one step backward and one forward in delivering the ball.The catcher’s job is to receive any pitches that the batter does not hit and to ‘call’ the game by a series of hand movements that signal to the pitcher what pitch to throw and where. If the pitcher disagrees with the call, he will ‘shake off’ the catcher by shaking his head; he accepts the sign by nodding. Each team has a different set of signals, though the number 1 is almost universal as a fast ball.The catcher’s role becomes more crucial depending on how the game is going, and how the pitcher responds to a given situation. Each pitch begins a new play, which might consist of n othing more than the pitch itself.Each half-inning, the goal of the defending team is to get three members of the other team out. A player who is out must leave the field and wait for his next turn at bat. There are many ways to get batters and baserunners out; some of the most common are catching a batted ball in the air, tag outs, force outs, and strikeouts.After the fielding team has put out three players from the opposing team, that half of the inning is over and the team in the field and the team at bat switch places; there is no upper limit to the number that may bat in rotation before three outs are recorded. Going through the entire order in an inning is referred to as â€Å"batting around†. It is indicative of a high scoring inning. A complete inning consists of each opposing side having a turn (three outs) on offense.The goal of the team at bat is to score more runs than the opposition; a player may do so only by batting, then becoming a base runner, touching all th e bases in order (via one or more plays), and finally touching home plate. To that end, the goal of each batter is to enable baserunners to score or to become a baserunner himself.The batter attempts to hit the ball into fair territory — between the baselines — in such a way that the defending players cannot get them or the baserunners out. In general, the pitcher attempts to prevent this by pitching the ball in such a way that the batter cannot hit it cleanly or, ideally, at all.A baserunner who successfully touches home plate after touching all previous bases in order scores a run. In an enclosed field, a fair ball hit over the fence on the fly is normally an automatic home run, which entitles the batter and all runners to touch all the bases and score. A home run hit with all bases occupied (‘bases loaded’) is called a grand slam.Referencesâ€Å"Baseball† Available from http://en.wikipedia.org/wiki/Baseball Accessed 25 April 2007.â€Å"Baseball rulles† Available from www.ncaa.org/library/rules/2003/baseball_rules.pdf Accessed 25 April 2007.